Discounts available for veterans, military, first responders, educators, and students

Empowering Your Best Life Through Leadership, Life, and Business Coaching!
Discover your inner strength and achieve your dreams.
Discounts available for veterans, military, first responders, educators, and students

Discover your inner strength and achieve your dreams.

Before I became a coach, I knew what it felt like to be successful on paper but unfulfilled on the inside. I had checked every box: military service, advanced degrees, senior leadership roles. But something deeper was missing. That realization changed everything for me, and it’s why I help others find their clarity now.
I’m Dr. Mark A. Mitchell, a certified life, career, and leadership coach, proud Air Force veteran, and founder of Pay Attention Coaching. With over 20 years of experience across the military, private sector, and federal government, I’ve led high-performing teams, managed multimillion-dollar projects, and mentored professionals at every stage of their growth. But none of it compares to the work I do now: helping individuals uncover their purpose and move forward with confidence.
Over the years, I’ve coached veterans navigating civilian careers, educators ready for a second act, and professionals burned out from chasing goals that no longer serve them. Like the senior leader who found balance after decades of overwork, or the first responder who reclaimed her sense of identity after years of self-sacrifice. Coaching with me is not about quick fixes. It’s about honest insight, realignment, and the kind of transformation that lasts.
So what does that journey actually look like for clients who choose to work with me? Here's what you can expect from the experience.
Coaching is a powerful, forward-focused partnership designed to help you create the life you truly want. When you begin coaching with me, you step into a space intentionally created for your growth: a space of clarity, challenge, encouragement, and possibility.
Clients can expect more than just meaningful conversations. You can expect real breakthroughs. Our work together is strategic and personal, grounded in your values, focused on your goals, and driven by your vision for what’s next. We will identify what’s holding you back, reframe limiting beliefs, and design clear, actionable steps that lead to lasting change.
You won’t just create goals. You’ll build momentum, rebuild confidence, and reconnect with a stronger, more capable version of yourself. You bring the willingness to grow. I bring the structure, insight, and accountability to help you make it real.
Whether you're navigating a career change, rediscovering your purpose, or learning how to trust yourself again, coaching gives you the space and support to move forward with intention. If you're ready to stop settling, let’s talk. Your next chapter starts with a single bold decision, and that decision begins now.
Please reach out to us at info@payattentiioncoaching.com if you cannot find an answer to your question.
Life coaching is an inspiring partnership that empowers you to bridge the gap between where you are now and where you want to be! With insightful questions, active listening, and unwavering support, coaching helps you clarify your aspirations and establish meaningful goals. Together, we’ll take actionable steps to turn your dreams into reality. Discover more in our Blog Section below!
Coaching is an exciting journey that celebrates the present and future, steering clear of past traumas. Unlike consulting, which offers expert advice, coaching empowers you to uncover your own insights with heartfelt support and guidance. It’s all about moving forward, rooted in your unique strengths and values, unlocking your full potential!
Yes, coaching can complement therapy. Therapy focuses on healing past trauma or mental health concerns, while coaching supports present goals, personal growth, and forward momentum. Many benefit from both: a therapist for healing and a coach for clarity and direction. It is essential to keep both professionals informed to ensure coordinated and ethical support.
I'm excited to partner with individuals who are ready to thrive and embrace positive change in their lives! Whether you're going through a transition, feeling a bit stuck, seeking deeper fulfillment, or looking to unlock your full potential, I'm here to support you every step of the way. If you're curious, open to coaching, and dedicated to your personal growth, I believe we'll make an excellent team!
Each session offers a welcoming, judgment-free environment where you can delve into your priorities. You'll walk away with enhanced self-awareness, actionable strategies, and a renewed sense of empowerment. Our approach is tailored to your unique goals and personal growth—celebrating your individuality!
Coaching is an exciting journey, not just a one-time chat! Many clients start with a 3- or 6-month commitment for meaningful progress, and I'm eager to work together to shape a timeline that perfectly aligns with your unique goals and aspirations.
Start your exciting journey with a complimentary Discovery Call! This friendly chat allows us to connect, explore your dreams, and see if coaching aligns with your aspirations. I can't wait to learn more about you. Sign up here: https://calendly.com/payattentioncoaching/discovery
Absolutely! Our sessions are a safe, confidential space for you to explore, grow, and embrace your authentic self. I'm here to support you every step of the way!
Pay Attention Coaching is based in Spokane, Washington, and all sessions are conducted virtually via Zoom or phone. This means you can access coaching from anywhere in the United States with flexibility and convenience. Online sessions provide personalized, private support that accommodates your schedule and location.
If you're feeling motivated to grow, embrace change, or break free from old habits, coaching could be just the spark you need! When you're ready to wholeheartedly invest in yourself, even if the journey seems uncertain, coaching can guide you toward a brighter, more fulfilling future. Let's embark on this exciting journey together!
Welcome to Pay Attention Coaching, a warm invitation and an encouraging reminder that your life has much to offer you. Are you ready to listen?
Here, transformative change begins with heightened awareness. By tuning into your inner voice, cherished habits, and vibrant dreams, you can start reclaiming your personal power. Together, we’ll delve into what truly matters to you, identify the patterns that may be holding you back, and illuminate the incredible possibilities awaiting you.
“Paying attention” is more than just a mindset; it’s an empowering movement! It’s about the brave act of pausing, truly noticing, and making intentional choices. This is the key to living a life that is not only full but also deeply fulfilling.
As your coach, I’ll be right by your side, encouraging you to slow down, reflect, and make empowered decisions. This journey is not about accomplishing more; it’s about uncovering more of who you are: more present, more aware, and authentically you.
At Pay Attention Coaching, you’ll discover a compassionate partner in your quest for clarity, courage, and growth. Let’s embark on this exciting adventure together, one thoughtful step at a time!
Pay Attention Coaching is a private coaching practice and does not bill health insurance or Medicare. Coaching is not considered a medical or clinical service, so healthcare plans do not typically cover it. However, some clients use Health Savings Accounts (HSAs) or Flexible Spending Accounts (FSAs) to cover the cost of coaching. Please check with your provider to determine if coaching may be eligible.
If you are in emotional distress, feeling unsafe, or experiencing a mental health crisis, coaching may not be the right immediate resource. Please get in touch with a licensed mental health professional or reach out to emergency services. You can call or text 988 in the U.S. to reach the Suicide & Crisis Lifeline, which is available 24/7. Your safety and well-being are the top priority. Once you are in a more stable place, coaching can be a valuable part of your continued support and growth.
Yes. Pay Attention Coaching offers special pricing for veterans, first responders, and students. Discounted rates are available to make coaching more accessible to those who serve or are in school. If you qualify or have financial concerns, let’s discuss options during your Discovery Call to find a plan that suits your needs.
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Spokane WA 99223
Phone: (509) 900-6130 Mobile: (509) 350-2521 Email: info@payattentioncoaching.com

Subscribe for weekly coaching insights with Dr. Mark to build confidence, master habits, reduce stress, and create a life of purpose.
Ready to break free from confusion and step into purpose? Watch how our Career Clarity™ Coaching Program helps professionals like you gain confidence, uncover new possibilities, and design a career aligned with your values and strengths. Whether you're stuck, seeking change, or starting fresh — this is where transformation begins.
Led by Dr. Mark A. Mitchell, MPA, DBA, Retired USAF
Veterans, first responders, and students receive exclusive discounts
Schedule your FREE Discovery Call now
Understanding the Power of Coaching
New Me
How to Shift from Survival to Serenity
Ready to break free from confusion and step into purpose? Watch how our Career Clarity™ Coaching Program helps professionals like you gain confidence, uncover new possibilities, and design a career aligned with your values and strengths. Whether you're stuck, seeking change, or starting fresh — this is where transformation begins.
Led by Dr. Mark A. Mitchell, MPA, DBA, Retired USAF
Veterans, first responders, and students receive exclusive discounts
Schedule your FREE Discovery Call now
At Pay Attention Coaching (“we,” or “us”), we value the privacy of individuals who use our websites and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services (“users,” “you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described by this Privacy Notice.
Personal information is information that identifies or could be used to identify a specific person. Personal information does not include deidentified information (anonymized or pseudonymized) or aggregated information derived from personal information.
We may collect a variety of personal information and other information about you or your devices from various sources, as described below.
Registration Information. If you sign up for an account, register to use our Services, or sign up for emails or other updates, we may ask you for basic contact information, such as your name, email address, phone number, and/or mailing address. We may also collect certain demographic information when you register for our Services, including your age, gender, personal interests, income, and/or marital status.
Communications. If you contact us directly, we may collect additional information from you. For example, when you reach out to our customer support team, we may ask for your name, email address, mailing address, phone number, or other contact information so that we can verify your identity and communicate with you. We may also store the contents of any message or attachments that you send to us, as well as any information you submit through any of our forms or questionnaires.
Events. If you register for an event that we host, whether in-person or online, we may collect relevant information such as your name, address, title, company, phone number, or email address, as well as specific information relevant to the event for which you are registering.
User Content. We may allow you and other Users of our Services to share their own content with others. This may include posts, comments, reviews, or other User-generated content. Unless otherwise noted when creating such content, this information may be shared publicly through our Services.
Payment Information. If you make a purchase through our Services, we (or a third-party payment processor acting on our behalf) may collect your payment-related information, such as credit card or other financial information.
Job Applications. If you apply for a job with us, we may collect relevant information such as your name, phone number, email address, position, job history, education history, references, a cover letter, and other similar information.
Device Information. We may collect information about the devices and software you use to access our Services, such as your IP address, web browser type, operating system version, device identifiers, and other similar information.
Usage Information. To help us understand how you use our Services and to help us improve them, we may collect data about your interactions with our Services. This includes, but is not limited to, information such as crash reports, session lengths and times, the specific pages and other content you view, and any searches you conduct on our site.
Cookies and Similar Technologies. We and our third-party partners may collect information using cookies, pixel tags, or similar technologies. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
We may receive information about you from other sources, including third parties that help us update, expand, and analyze our records, identify new customers, or detect or prevent fraud. What information we receive from third parties is governed by the privacy settings, policies, and/or procedures of the relevant organizations, and we encourage you to review them.
We may use the information we collect:
Service Providers. We may share any information we collect with service providers retained in connection with the provision of our Services. These companies are permitted to use this information to help us provide our Services to improve the services they provide us, and for other purposes disclosed in this Privacy Notice.
Our Affiliates and Representatives. We may share your information with our affiliates, subsidiaries, and representatives as needed to provide our Services.
Other Users. Content you post on our websites, including comments, may be displayed to other Users as appropriate.
Our Advertising and Analytics Partners. We work with our Service Providers and other analytics and/or advertising partners to collect and process certain analytics data regarding your use of our Services and to conduct advertising via cookies, as detailed below. Our Service Providers and other analytics and/or advertising partners may also collect information about your use of other websites, apps, and online resources. Parties that may process your information for advertising and analytics purposes include our Service Providers and may also include:
Please note that our Service Providers and advertising and analytics partners may change from time to time. If you would like a current list of the specific parties we are working with to provide analytics and/or advertising services, contact us at info@payattentioncoaching.com. For details about your choices regarding how these partners use your information, see the Your Choices section below.
As Required by Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. In particular, we may disclose relevant information to the appropriate third parties if you post any illegal, threatening, or objectionable content on or through the Services.
Events. We may share your information with event partners or co-sponsors to facilitate the events for which you register.
Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or in which we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the same general provisions of this Privacy Notice.
Consent. We may also disclose your information with your permission.
Our Communications. From time to time, you may receive marketing or other informational email messages from us. You can unsubscribe from our promotional and informational emails via the link provided in the emails. After opting out of receiving such messages from us, users may continue to receive administrative messages from us that are necessary to service User accounts.
Cookies. Most web browsers allow you to manage cookies through the browser settings. To find out more about cookies, you can visit www.aboutcookies.org or www.allaboutcookies.org.
Our Partners. You can learn more about Google’s privacy practices and your options for how they use your information on Google’s website. You can also install the Google Analytics Opt-out Browser Add-on. Meta, the parent company of Facebook, provides information about how it uses the information it collects through our Services in its Data Policy. You can also learn specifically about Facebook’s advertising practices on its website.
Some of our advertising partners may be members of the Network Advertising Initiative or the Digital Advertising Alliance. You can visit those organizations’ websites to learn about how you may opt out of receiving web-based personalized ads from their member companies. You can also access any settings offered by your mobile operating system to limit ad tracking. To inquire about your choices regarding our business partners generally, contact us at info@payattentioncoaching.com.
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the content provided by, or the privacy practices of, these third parties. Please be aware that this Privacy Notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.
We make reasonable efforts to protect your information by using administrative, technological, and physical safeguards designed to improve the security of the information we maintain and protect it from accidental loss, unauthorized access or use, or any other inappropriate or unlawful processing. Because no information system can be 100% secure, we cannot guarantee the absolute security of your information.
We do not knowingly collect, maintain, or use information from children under 13 years of age, and no part of our Services are directed toward children. If you learn that a child has provided us with information in violation of this Privacy Notice, then you may alert us at info@payattentioncoaching.com.
Our Services are hosted in the United States and intended for use by individuals located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with operating the Services and storing or processing data. By using our Services, you consent to the transfer, storage, and processing of your information as described in this Privacy Notice.
We will post any adjustments to the Privacy Notice on this page, and the revised version will be effective when it is posted. If we make material changes, we may notify you via a notice posted on our website or another method. We encourage you to read this Privacy Notice periodically to stay up to date about our privacy practices.
All feedback, comments, requests for technical support, and other communications relating to the Sites and our data collection and processing activities should be directed to: info@payattentioncoaching.com.
Last updated: November 22, 2025
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